Category Archives: Author

Roadmap To Entrepreneurial Success

Founded in 1996 as a 501(c)(3) non-profit organization, we help entrepreneurs launch new businesses, grow them across national borders, and create wealth for their shareholders. We put “global” in global entrepreneurship.

We facilitate introductions to investors, professional service providers, and other entrepreneurs. Using our exclusive Roadmap to Entrepreneurial Success we have helped entrepreneurs raise over $100 million.

Roadmap To Entrepreneurial Success: Powerful Strategies for Building a High-Profit Business


Author: Robert W. Price, Executive Director, Global Entrepreneurship Institute

Publisher: AMACOM Books, American Management Association ISBN: 0-8144-7190-0

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As the pace of competition accelerates, seats-of-the-pants management becomes ever more dangerous. In order to survive entrepreneurs leading their ventures need a focused “path-to-profitability.”

“Roadmap To Entrepreneurial Success promotes entrepreneurship and provides the necessary tools for both the new and experienced entrepreneur to stay on course and succeed.”
– Mark G. Heesen, President, National Venture Capital Association (NVCA)

Roadmap To Entrepreneurial Success will be the book entrepreneurs and their venture team will refer to time and time again on their journey to success. Roadmap To Entrepreneurial Success will help the new and experienced entrepreneur to stay on course and succeed. Each step of the Entrepreneurial Lifecycle, from start-up phase to harvest, is succinctly detailed, providing you only the key steps that are vital to your success.

Colorful stories bring the strategies and important business concepts to life, helping you internalize key learning points and quickly implement these key points into action. Roadmap provides the tools for an individual to start a business, grow a venture opportunity or manage the planning and implementation of new products within a large company.

It is a must read for anyone who stands to benefit and/or profit from the confluence of entrepreneurial activities including:

  • Entrepreneurial leaders of startups, fast growing ventures, and spinouts
  • Corporate executives in charge of leading new business development and new product innovation
  • Scientists and technology transfer specialists from academic and research institutions
  • Venture capitalists, investment bankers, and angel investors
  • Professional service providers from consulting, law, accounting, and financial firms


We have the world’s first online Global Entrepreneurship Program

Now it’s simple and easy to take online courses created and led by renowned experts in the field of entrepreneurship. Our program is open to every person on Earth.

Founded in 1996 as a 501(c)(3) non-profit organization, we educate and support global entrepreneurs. We facilitate introductions to investors, professional service providers, and other entrepreneurs. Using our exclusive Roadmap to Entrepreneurial Success we have helped entrepreneurs raise over $100 million.

Our innovative program is valuable for entrepreneurs who don’t have the access to expensive educational programs and business advisors. Members have 24/7 online access to our Online Forum to ask questions, share ideas, and work one-on-one with other Members and Mentors from all over the world.

Join Now! Free Member Benefits

Members have access to structured educational content and lesson plans that focus on the most important business drivers to entrepreneurial success. They can attend and participate in live online courses, listen to special guest lectures. They can study from our exclusive course materials. They can review video recordings of previous lectures and live online events.

Start Your Roadmap To Success

  • Member Only Online Forum
  • Business Plan Review Service
  • Help from Our Mentors, Experts, and Partners
  • Stress Test Your Ideas for a New Business Venture
  • Help You Create a Press Release and Promote Your Company
  • Structured Online Courses, Workshops, and Guest Lectures
  • Online resources including, business plan templates, financial spreadsheets, and important legal documents
  • Earn a Certificate in Global Entrepreneurship from the Global Entrepreneurship Institute

All our online courses are presented in a clear, real-world format and contain all the elements you look for in a live class, including lectures, writing exercises, and feedback from your instructor.




Are You A Global Entrepreneur?

Entrepreneurs, fired by their dreams and passions, have been the engine for creating new jobs, generating revenue, advancing innovation, enhancing productivity, and improving business models and processes.

Entrepreneurship is the cornerstone of the free enterprise system around the world. In fact more than 500 million adults around the globe are engaged in some form of entrepreneurial activity each year.

A global entrepreneur systematically seeks out and conducts new and innovative business activities across national borders. These activities may consist of exporting, licensing, opening a new sales office, or acquiring another venture.

Online Mentoring for Global Entrepreneurs

Through our Global Entrepreneurship Program we facilitate introductions to investors, professional service providers, and other entrepreneurs. Using our exclusive Roadmap To Entrepreneurial Success we have helped entrepreneurs raise over $100 million.

1rp-media-01grOnline Program Includes:

  • Online Private Workspace to collaborate online, share files and important documents
  • Online Mentoring with “office hours” in Online Board Meetings and Online Presentations
  • Fast, Friendly, & Expert Support from our experts and professionals
  • 24-hour turnaround on your important questions, comments, concerns
  • Includes Scheduled Phone Support and Web Meetings
  • Structured Online Courses, Member-only Workshops, and Guest Lectures
  • Online Learning Center, resources, templates, spreadsheets, other important documents

We Take No Equity In Your Company

We are a non-profit organization and we take no equity. Our members receive educational resources and support to work on their start-ups for zero cost. Any new business ventures, any new products developed, or any other work product done through our educational programs belongs completely to the creators. We do not take ownership of any intellectual property created by our members, nor does our supporters. We are focused on the global good what good entrepreneurs can create. We encourage donations from the entrepreneurs we have helped, and we appreciate any additional community support. With this said, we are very selective with the entrepreneurs we choose.


“I attended one of your seminars way back in the day while I was an undergrad. I got a signed copy of your book, read it a few times, and have been off to the races since. After a brief stint in management consulting, I founded, which has since received over $12M in two rounds of VC funding and is healthy and growing with 30 employees and offices in LA and NY! Thanks for igniting the spark.”
– Brandon Mills,

“Roadmap To Entrepreneurial Success is a good checklist of checklists and advice for entrepreneurs.”
– Alfred R. Berkeley, III, Former President and Vice Chairman of The NASDAQ Stock Market, Inc.

“Roadmap To Entrepreneurial Success provides smart, practical and forward looking ideas for addressing the challenges faced by entrepreneurs in today’s ever more complicated business environment.”
– Robert Hormats, Vice Chairman & Managing Director, Goldman Sachs & Company

“This is an entrepreneurial MBA between two covers.”
– Warren Packard, Managing Director, Draper Fisher Jurvetson

“Success is always some combination of luck and skill. Roadmap helps minimize our reliance on luck and maximize the part that we can control. It is a must read for anyone venturing out on their own and a valuable refresher for those already there.”
– Diane C. Swonk, Former Chief Economist, Bank One Corp.

“As a venture capitalist, I listen to hundreds of pitches each year from entrepreneurs seeking advice or capital. Virtually all of them would be better prepared by following Roadmap.”
– Ken Deemer, Co-Founder, Tech Coast Angels

“Gives stunning insights into the venture world and entrepreneurial process.”
– Randy Lunn, Palomar Ventures

“One of the absolutely best business plan outlines I have seen to date. This tells you how to make that happen…I feel it is an absolutely necessary read. I give this book 5 stars. (Only the Bible and the Constitution receive 6 stars.)”
– Paul Tulenko, National Small Business Columnist

Roadmap is a practical, reality-based guide that carefully outlines the entrepreneurial life cycle from ‘opportunity recognition’ to market entry to selling the business.”
– Wells Fargo Bank, Small Business Advisor

“Whether you’re a new business owner or a seasoned veteran, anyone can benefit from Roadmap to Entrepreneurial Success. Start to finish, this guide can teach you ways to maximize profitability in your business. Walks you through the steps to success.”
– National Federation of Independent Business (NFIB)

“Written in an amiable style, delivers concise reviews and examples of the entrepreneurial spirit in major companies such as IBM, Microsoft, and Wal-Mart. Blends it all into a worthy discussion of how-to’s for entrepreneurs just starting out.”
– Harvard Business School

“Filled with key steps and strategies, it’s a start to finish guide to maximizing growth for new start-ups.”
– American Venture Magazine

“I would say the #1 benefit was that I used it to cross-check that my investor presentation hit all of the topics and major points within topics that you had called out. From that perspective, it was a very useful reference.”
– Jeff Hilbert President and CEO, WiSpry Inc. Jeff raised over $13.5 million from Blueprint Ventures, American River Ventures, Sid R. Bass Associates, Shepherd Ventures, and the Tech Coast Angels.

This is a great book to read for the real world examples of what it really takes to start and grow a successful business. Read it, learn it, use it.
– Russell P. Reeder

Roadmap to Entrepreneurial Success is not a quick read for wanna-be entrepreneurs, nor is it a book of solutions and ideas for generating instant revenue. Rather, Robert W. Price does a remarkable job of combining research, case studies, expert insight, and action plans for ensuring today’s entrepreneurs begin and stay on a path to profitability. If your goal is to launch a high growth venture or capture more market share through Corporate innovation you will need to learn, digest and implement the contents of this book over the course of your start-up stages. The sooner the better.
– Daniel G. Salupo

From attending the #6 nationally ranked Entrepreneurship undergraduate program at Chapman University, I can easily say this book covers a significant amount material not learned in the classroom. The Roadmap to Entrepreneurial Success is a must read for aspiring entrepreneurs and even seasoned entrepreneurs. The reading is easy to follow, has lots of detailed explanations and provides lots of content for all levels of entrepreneurs. I have studied under Robert W. Price and he really understands the fundamentals of what it takes to be an entrepreneur, how to get things done and give motivating guidance. Have a business idea and don’t know where to begin? Read this book and you will be well on your way.
– Thomas S. Mccann

Robert W. Price’s expansive knowledge and enthusiasm shine through in this book. It takes you from step 1 and guides you through the twists and turns to success. Having taken a class with Robert W. Price, I can truly say he gives you practical, hands on advice that you can start using from day 1 to launch your business. As an entrepreneur, I suggest to anyone considering starting a business to first read this book.
– Brandon Yanofsky

The title of this book, “Roadmap,” does a nice job in capturing what the reader interested in entrepreneurial ventures can expect to get by reading it. Like a city map, Roadmap describes the significant landmarks that are encountered in the entrepreneurial process and how to deal with them from a practical standpoint. I found the chapters on putting the right team together and the venture capital process to be most informative. For those interested in more detail or additional reading on one or more of the various topics covered, the book provdes ample references. I highly recommend Roadmap to anyone serious about starting a business, especially someone going out for the first time.
– T. Webster

This book was given to me by a VC, as a check list of what to do to raise money succesfully for our startup. He strongly advised me to keep it on my desk as a reference. He was right. I rewrote totally my “fast pitch”, executive summary, business plan, and powerpoint presentation after reading the book. I have raised $175,000 so far (in four weeks) from six investors and I am getting ready to meet the VC who gave me the book. Wish me luck!
– Olivier T.

As a Corporate Entrepreneur/Intrapreneur, I found the information discussed in this book to be extremely valuable for strengthening my career success. I also appreciated the insights into the VC world that were discussed. Further, I appreciated the additional references cited so that I can conduct more in-depth research on particular areas discussed throughout the book. This book is highly recommended, no matter what your “Entrepreneurial Type”.
– Barbara Shaw

I think that this book is and will be instrumental in the development of my business. I bought the book under the pretense that it would help me develop a plan of attack, to give me the seeds to grow from. If I had wanted a magic pill, I am sure the price would have been a little higher.
– Peter Doesburg

As a prolific reader of business, venture capital and entrepreneurial books, I would have to say that you will be hard pressed to find a better, more helpful book on the subject of building a business. Most books that one reads contain a few action items, or take aways that you can implement. Therefore, your average 250 page business book could have easily been boiled down to 25 pages had the editor done their job and eliminated the fluff commonly used to fatten most books. Not so with Roadmap! I was blown away with the succinct and actionable information contained within its pages. Every few pages I found myself putting the book down to jot down some ideas that I wanted to implement immediately. The insightful interviews in the book with some of the heavy hitters of the VC and Investment Banking world were worth the price of the book alone! I wish I would have had this book fifteen years ago when I was starting my first company.
– Derek Johnson


Interviews Famous Entrepreurs and other Professionals

The tremendous value of my work reflects the efforts of a great many people over a number of years. It is the result of innumerable interactions and discussions with many significant people. I am very grateful to all the entrepreneurs and professionals listed below whom have helped me along my journey.

It was through their patience and helpfulness that we all gained insights and ideas. Ultimately, it is through their experience that we all can learn!


George Abe: Partner, Palomar Ventures
Guy Abramo: Chief strategy and information officer, Ingram Micro
John Anderson: Topa Real Estate, UCLA Business School
William (Bill) Archey: President and CEO, American Electronics Association
George Argyros: Ambassador, American Embassy, Madrid, Spain
Lance Armstrong: Seven-time winner Tour de France
Kenneth Arrow: Nobel Laureate, Economic Sciences
David Baltimore: Nobel Laureate, medicine
Martin N. Baily: Chairman, Council of Economic Advisors
Robert Bartley: Editor, The Wall Street Journal
Carol Bartz: Executive Chairman, Autodesk
Dan Bassett: Partner, InnoCal Partners
Gary Becker: Nobel Laureate, Economic Sciences
Brian Bedol: Founder, ESPN Classics
Jeffrey Bell: Vice President, Marketing, DaimlerChrysler Corporation
Marc Benioff: Founder,
William Bennett: Former U.S. Secretary of Education
Jeffrey Berg: Chairman, CEO, International Creative Management, Inc
Paul Berg: Nobel Laureate, Molecular and Genetic Medicine
Alfred R. Berkeley III: Former-vice chairman, NASDAQ
David Berkus: Past-president, Tech Coast Angels
Charles Betty: Past-president, Earthlink
Gordon M. Binder: Chairman, Amgen Inc
Frank J. Biondi, Jr: Senior Managing Director, Waterview Advisors
J. Michael Bishop: Nobel Laureate, Physiology Medicine
Stephen Bollenbach: President & CEO, Hilton Hotels Corporation
Gerald Brady: Managing Director, Siemens Mobile Acceleration
Paul Boyer: Nobel Laureate, Chemistry and Biochemistry
Sydney Brenner: Nobel Laureate, Medicine
Nancy Brinker: Founder, Susan G. Komen Breast Cancer Foundation
James Buchanan: Nobel Laureate, Economic Sciences
Steven Burrill: CEO, Burrill & Company
Michael D. Capellas: Past-chairman, CEO, Compaq
Karen Caplan: President and CEO, FRIEDA’S, Inc
Chase Carey: President and CEO, DIRECTV
S. Truett Cathy CEO of Chick-fil-A
Peter Chernin: President and CEO, News Corporation
Larisa Chistyakov: Co-founder, Trillium Digital Systems
Clayton Christensen: Author, The Innovator’s Dilemma
Steven Chu: Nobel Laureate, Physics
Randy Churchill: Business Development, PricewaterhouseCoopers
Thomas N. Clancy: Managing director, Enterprise Partners
Ross Cockrell: General partner, Austin Ventures
Herb Cohen: Author, You Can Negotiate Anything
Bill Coleman: Co-founder, BEA Systems
Lewis Coleman: President, Gordon and Betty Moore Foundation
Steven Covey: Author, The Seven Habits of Highly Effective People
Cindy Crawford: Supermodel, and business advisor,
David Cremin, Managing director, DFJ Frontier
Walter Cronkite: TV journalist
Mark Cuban: Co-founder of, owner, Dallas Mavericks basketball team
George D. Dalton: Founder, FiServe, Call_Solutions
Richard Danzig: Chief Naval Officer (CNO) U.S. Navy
Kevin Davies: Editor, Bio-IT World
Sky Dayton: Founder of Earthlink, Boingo Wireless
Hernando de Soto: President, Institute for Liberty and Democracy
Dwight Decker: Chairman, Conexant Systems, Inc
Ken Deemer, Co-founder, Tech Coast Angels
Paul Deninger: Chairman, Broadview, a Jefferies Company
William Derrough: Managing Director, Jefferies & Company, Inc.
Sanu C. Desai: Principal, Chase H&Q
Desh Deshpande: Chairman, Sycamore Networks
Tim Draper: Partner, Draper Fisher Jurvetson
Donna Dubinsky: Co-creator of PalmPilot, co-founder, Handspring
Kirby Dyess: Vice president, director of operations, Intel Capital
Gerald Edelman: Nobel Laureate, Medicine
William S. Elkus: Senior Managing Partner, idealab Capital Partners
Larry Ellison: Founder, Oracle
John Elway: Former quarterback, Denver Broncos
Gregory K. Ericksen: Global director, Ernst & Young’s Entrepreneur of the Year Award program
Philip Evans: Senior Vice President, Boston Consulting Group
Robert Fogel: Nobel Laureate, Economic Sciences
Steve Forbes: Editor-in-Chief, Forbes magazine
Roy Furman: Vice Chairman, Jefferies & Company
Terry Garnett: General Partner, Venrock Associates
Murray Gell-Mann: Nobel Laureate, Physics
Paul Gigot: Editorial Page Editor, The Wall Street Journal
George Gilder: Author and technology forecaster
Stanley Gold: President and CEO, Shamrock Capital Advisors, Inc.
Daniel Goldin: Former Administrator, NASA
Russell Goldsmith: Chairman and CEO, City National Bank
Mark Gorenberg: Partner, Hummer-Winblad
Kent V. Graham: Partner, O’Melveny & Myers, LLP
Ammar Hanafi: Director of acquisitions, Cisco Corporation
Patrick Harker: Dean, Wharton School of the University of Pennsylvania
Lee Hartwell: Nobel Laureate, Medicine
Michael Harris: Senior vice president, FileNet Corporation
Richard Hayes: Senior Investment Officer, CalPERS
William Hearst III: Partner, Kleiner Perkins
James Heath: Professor of Chemistry, California Institute of Technology
Mark Heesen: President, National Venture Capital Association (NVCA)
Susan D. Hellman: Executive vice president, Genentech
Jeff Hittner: CSR Leader, IBM Global Business Services
Leroy Hood: President, Director and Professor, Institute for Systems Biology
Robert Hormats: Vice chairman & managing director, Goldman Sachs & Company
R. Glenn Hubbard: Former economic advisor, White House and President Bush
Edward Iacobucci: Founder, Citrix Systems
Louis Ignarro: Nobel Laureate, Physiology, Medicine
Paul Jacobs: Senior vice president, Qualcomm
Bill Joos: Partner, Garage Technology Ventures
Brad Jones: Partner, Redpoint Ventures
Steve Jurvetson: Partner, Draper Fisher Jurvetson
Daniel Kahneman: Nobel Laureate, Economic Sciences
Thomas Kalinske: CEO, LeapFrog Enterprises, Inc.
Myron Kandel: Financial Editor and Anchor, CNNfn
Bruce Karatz: Chairman and CEO, Kaufman & Broad Home Corporation
Bridget Karlin: Managing director, Redleaf Venture Group
Mel Karmazin: President and COO, Viacom Inc
Guy Kawasaki: Partner, Garage Technology
John H. Kehl: Strategy and Business Development, Edwards Life Sciences
Jack Kemp: Congressman, and presidential candidate
Jeong H. Kim: Founder, Yurie Systems
Larry King: Host, Larry King Live, CNN TV
Leonard Kleinrock: Professor, UCLA, sent first message across the Internet
Walter Kohn: Nobel Laureate, Physics
Vinod Khosla: Partner, Kleiner Perkins
Lawrence Klein: Nobel Laureate, Economic Sciences
Klaus E. Koch: Principal, Kline Hawkes & Co
Robert Kotick: Chairman, CEO, Activision, Inc.
Timothy Koogle: Past president and chairman, Yahoo!
George Kozmetsky: Chairman, IC2 Institute
Scott Kriens: Chairman and CEO, Juniper Networks
Lawrence Kudlow: Co-host, “Kudlow & Cramer,” CNBC
Arthur Laffer: Chairman, Laffer Associates
Yair Landau: Vice Chairman, Sony Pictures Entertainment
Marc Lautenbach: Vice president, IBM Business Partners
Jeff Lawrence: Co-founder, Trillium Digital Systems
Joshua Lederberg: Nobel Laureate, Medicine
Noel Lee: Founder, The Head Monster, Monster Cable Products
Tracy Lefteroff: Global Managing Partner, PricewaterhouseCoopers
Tim Leiweke: President, Anschutz Entertainment Group
Dawn Lepore: Former CIO, Charles Schwab
Linda Fayne Levinson: Partner, Global Retail Partners (GRP)
William Link: Co-founder, Versant Ventures
Jay W. Lorsch: Professor, Harvard Business School
Daniel Love: Managing Partner, Ernst & Young
Barbara N. Lubash: Partner, Versant Ventures
Eugene A. Ludwig: Vice Chairman, Deutsche Bank
Randy Lunn: General partner, Palomar Ventures
Michael Lynton: Chairman and CEO, Sony Pictures Entertainment
Rick Lytel: Vice President, Chief Technologist, Sun Microsystems
Patrick J. McGovern: Chairman of the board, IDG
Regis McKenna: Author, marketing consultant
N. Gregory Mankiw: Chairman, White House Council of Economic Advisers
Alfred Mann: Chairman, CEO, MannKind Corporation
Michael Medavoy: Movie producer, winner of three Academy Awards
Adam Meyerson: President, The Philanthropy Roundtable
Ravi B. Mhatre: General partner, Lightspeed Venture Partners
Michael R. Milken: Former financier, philanthropist
Avram Miller: CEO, The Avram Miller Company
Jody Miller: Venture Partner, Maveron
Jonathan Miller: Chairman and CEO, America Online
Merton Miller: Nobel Laureate, Economic Sciences
Leslie Moonves: Chairman, CEO, CBS
Geoffrey A. Moore: Author, Crossing the Chasm
John Morgridge: Past-president, chairman Cisco Systems
John Morris: Past-president, Tech Coast Angels, Managing Director GKM Ventures
Robert Mundell: Nobel Laureate, Economic Sciences
Barry Munitz: President and CEO, The J. Paul Getty Trust
Rupert Murdoch: Chairman and CEO, News Corporation
John F. Nash: Nobel Laureate, Economic Sciences
David Neeleman: Founder, Chairman and CEO, JetBlue Airways
Michael Nevens: Managing Partner, McKinsey & Co., Inc.
Dominic Ng: Chairman, President and CEO, East West Bank
Douglass North: Nobel Laureate, Economics
Adebayo Ogunlesi: Managing Director, Credit Suisse First Boston
Donald Ohlmeyer: Former President, NBC, Former Executive Producer, ABC
Dean Ornish: Founder and President, Preventive Medicine Research Institute
Warren Packard: Partner, Draper Fisher Jurvetson
Larry Page: Co-founder, Google
Robert T. Parry: President, Federal Reserve Bank of San Francisco
Alan Patricoff: Chairman, Apax Partners
William H. Payne: Tech Coast Angels
Anthony B. Perkins: Chairman and Editor-in-Chief, Red Herring
William Perry: 19th U.S. Secretary of Defense
Nancy Pfund: Managing Director, JP Morgan H&Q
Steven Pinker: Professor, Brain and Cognitive Sciences, MIT
Luther Ragin, Jr.: Vice President, Social Investing, The F.B. Heron Foundation
Sumner Redstone: Chairman and CEO, Viacom
Bill Reichert: President, Garage Technology Partners
Jesse Reyes: Senior researcher, Venture Economics
Gary Rieschel: Executive managing director, Mobius Ventures
Leonard Riggio: Chairman, CEO, Barnes & Noble
Pat Riley: NBA basketball coach
Richard Riordan: Partner, Riordan and McKinzie, former mayor of Los Angeles
Richard Roberts: Managing Director, Urban Investment Group, Goldman Sachs
Sandy Robertson: Founder, Robertson-Stephens investment bank
Harvey Rosenblum: Senior Vice President, Federal Reserve Bank of Dallas
David Satterthwaite: President, CEO & Co-Founder, Prisma MicroFinance, Inc.
Ed Sauve: Senior vice president, Silicon Valley Bank
Bob Schieffer: Anchor, Face the Nation, CBS News
Myron Scholes: Nobel Laureate, Economics
Joe Schoendorf: Venture Partner, Accel Partners
Carl J. Schramm: CEO, Ewing Marion Kauffman Foundation
Richard Schulze: Founder, Best Buy retail stores
John Sculley: Past-president, Apple Computer
Reinhard Selten: Nobel Laureate, Economic Sciences
Terry Semel: Chairman and CEO, Yahoo!
George T. Shaheen: Chairman, CEO, Webvan Group
Richard Shuttleworth: Senior vice president, Silicon Valley Bank
Orin Smith: President and CEO, Starbucks Corporation
Rebecca Smith: Judge, Ernst & Young’s Entrepreneur of the Year Awards program
A. Michael Spence: Nobel Laureate, Economic
Leo Spiegel: Partner, Mission Ventures
Jack Stack: Author, The Great Game of Business
Leigh Steinberg: Chairman and CEO, Steinberg Moorad & Dunn
Bill Stensrud: Managing director Enterprise Partners
Barry Sternlicht: Chairman and CEO, Starwood Hotels & Resorts Worldwide
Denise Benou Stires: Executive vice president, global marketing NASDAQ
Donald Straszheim: Past-president, Milken Institute
Michael Svinte: Vice President, Business Development, IBM Life Sciences
Diane Swonk: Former Chief Economist, Senior Vice President of Bank One
Donald Tang: Senior Managing Director, Bear, Stearns & Co. Inc
John S. Taylor: Former vice president of research, NVCA
Tommy Thompson: Former Secretary of Health and Human Services
Alvin Toffler: Author, Futurist
Janie Tsao: Co-founder, Linksys
Ron Unz: Chairman, English for the Children
Les Vadasz: Employee #4 at Intel Corporation, founder, Intel Capital
Yossi Vardi: President and Founding Investor, International Technologies/ICQ, Ltd
Hal Varian: Dean, Haas School of Business, University of California, Berkeley
Craig Ventor: President of the first company to map an entire human genome
Ted Virtue: President, Deutsche Bank Capital Partners, Deutsche Banc Securities
George Vradenburg, III: Senior vice president, America Online
John T. Wall: President, NASDAQ International
Louise J. Wannier: Chairman, CEO, Enfish Technology
James Watson: Nobel Laureate, Physiology or Medicine
Ben J. Wattenberg: Senior Fellow, American Enterprise Institute
J. Neil Weintraut: Partner, Palo Alto Venture Partners
Steve Westly: Controller, State of California
Donald Williams: Venture Capital Group Leader, Ernst & Young
Bruce G. Willison: Dean, Anderson School at University of California, Los Angeles
Gary Wilson: Chairman, Northwest Airlines
Ann Winblad: Partner, Hummer-Winblad
Yoram (Jerry) Wind: Professor of Marketing, Wharton Fellows Program
Christianna Wood: Senior Investment Officer, Global Equity, CalPERS
Martin Wygod: Chairman, WebMD
Steve Wynn: President and CEO, Wynn Resorts
Nick Yocca, Stradling Yocca Carlson & Rauth
Fareed Zakaria: Managing Editor, Foreign Affairs
Sam Zell: Chairman, Equity Group Investments, LLC
Ahmed Zewail: Nobel Laureate, Chemistry

McGraw-Hill Higher Education

McGraw-Hill’s Higher Education division is the world’s largest publisher of graduate level textbooks and publications. Working with McGraw-Hill created the world’s first online series of textbooks and educational materials called PowerWeb. A password-protected Web site that offers professors a turnkey solution for adding the Internet to a course.

With over more than 125,00 subscribers, the PowerWeb site provides students with current articles from Annual Editions, curriculum-based materials, weekly updates with assessment, informative and timely world news, refereed Web links, research tools, student study tools, interactive exercises, and much more. PowerWeb was chosen to receive The McGraw-Hill Companies Corporate Achievement Award in Innovation from Terry McGraw, Chairman, Vice President, and CEO. This is one of the highest honors within the corporation.

In his role as a Senior Research Fellow at the Global Entrepreneurship Institute Robert has written or edited more than a dozen books. His books are required reading at Harvard Business School, Stanford University, UCLA, USC, Wharton, Caltech, Indiana University, New York University and many more leading universities and colleges around the world. His entrepreneurship books and course materials are used in the Top 10 best graduate programs in the USA that teach entrepreneurship, and 8 of the Top 10 best undergraduate programs in the USA that teach entrepreneurship. His work has been translated into more than 10 languages.

Society of Automotive Engineers (SAE)

Invited by the Society of Automotive Engineers (SAE) to present his paper entitled, “Measuring Consumer Response to Environmental Pricing in the Automotive Industry.”
– Featured at the Chrysler Innovation Center in Detroit, Michigan,
Society of Automotive Engineers, International Congress and Exposition
– Paper attempts to help new product managers understand, measure, and control key environmental issues; in product design, new product development, and total life cycle management. The intent of this paper is to help answer this challenging question: How can new product managers establish and evaluate profitable environmental pricing points throughout their product’s total life cycle.
– Paper about consumer pricing and recycling for the global automotive industry later won an industry award for most innovative paper presented.


Measuring Consumer Response to Environmental Pricing in the Automotive Industry
Document Number: 971095
Date Published: February 1997
Author(s): Robert W Price

The target audience of this paper is assumed to be new product or marketing managers in automotive component supplier companies. In this paper, the author presents a new economic valuation model that can be used for establishing and evaluating environmental pricing strategies in the automotive industry. The Environmental Economic Valuation Model (EEVM) concept presented for the first time in this paper will become one of the most important financial analytical tools to the auto industry for environmental “womb-to-tomb” assessments. This paper attempts to help new product managers understand, measure, and control key environmental issues; in product design, new product development, and total life cycle management. The intent of this paper is to help answer this challenging question: How can new product managers establish and evaluate profitable environmental pricing points throughout their product’s total life cycle?
>>Learn More

Dream It! Plan It! Do It!

Follow Your Dream!

A new day has come for entrepreneurs. The torrid and unsustainable pace of investment into start-ups that took place in the late 1990s is history. The rules have changed, and those navigating the waters of starting and managing a new business venture will find a fresh set of value drivers. Gone are the days of plenty of hype and little substance. Businesses today must put forth sustainable value propositions and establish a roadmap for achieving sound objectives.

Today we are welcoming a “back-to-basics” mentality from entrepreneurs and investors alike. This shift is a much-needed response to the economic conditions we are currently experiencing. There is no bear market on good ideas and no bear market for innovations and creative entrepreneurs. So regardless of where we are in the inevitable business cycle, this much is true: To effectively build an organization, you need a clear vision as to where you want to go and a solid business plan that gets you there.

Operating in an economy that is emerging from a recession requires entrepreneurs to enter the market with their eyes wide open. The landscape isn’t pretty; but there are plenty of opportunities for those with rational expectations. For instance, the time horizon for a company to “exit,” either through an initial public offering or acquisition, has returned to a minimum period of five to seven years from inception. For many, this journey to a successful harvest will be much longer; therefore commitment and persistence is the name of the game. Entrepreneurs who are focused solely on the potential windfall at the end of the day will not only be disappointed when it doesn’t arrive on time, but they are also more likely to make operating mistakes at a critical time in their venture’s evolution.

The ability to manage effectively in uncertain times and when problems arise will help entrepreneurs and business executives keep their strategic heading. Such maneuvering requires flexibility and an aptitude for seeing beyond the crisis du jour to the ultimate objective, building a company with sustainable value. These challenges aside, we must not forget that some of the most successful start-ups began during a recession. Those companies that can survive this environment, make difficult but deliberate decisions, and remain focused will emerge stronger than most.

Whether or not you are searching for outside investors, understanding what successful venture capitalists look for in a start-up company will help set you on the right path. The first, and perhaps most obvious, criterion is strong management. Having a great idea is not enough: Your team needs to be in a position to execute differently. Each executive should bring a level of expertise to the table. That goes for the Board of Directors as well. Corporate directors are now presumed accountable for certain company operations including audit and compensation. They can also be indispensable in other areas, such as the sales process.

Today, sound management is when both the Board and the management team set milestones for the company and often review progress against those goals. Knowing that you are on the right track is important; realizing that you may be on the wrong one is crucial.

Entrepreneurs embody the American dream. Fired with ideas, they have been the engine to our economic growth and subsequently have set our economy apart from all other nations. Entrepreneurship is the vehicle for creating new jobs, generating revenue, advancing innovation, enhancing productivity, and improving business models and processes. Despite the challenges, entrepreneurship has never before been more vital to our economy than it is today. It is our best offense for economic progress and our finest defense against the status quo. Promoting entrepreneurship is in everyone’s best interest.

Our articles promote entrepreneurship and provide the necessary tools for both the new and experienced entrepreneur to stay on course and succeed. Our guidance facilitates the strategic focus required to win in the game of business. Launching a new business venture is risky, and nothing is ever guaranteed. We will share with you good management practices, offers thoughtful insights, and this guidance will serve you well throughout the life of your venture. Regardless of your role at your organization, you will find that the decision-making process is subject to a higher level of scrutiny all around. Entrepreneurship is not for the weak at heart. As we say, the risks are plentiful, but so are the rewards for those who make it.

We concur with James Collins, co-author of the bestseller Built to Last, who said that “entrepreneurship is becoming to the world what architecture is to the world of building buildings.” We feel that the true golden age of entrepreneurship is in front of us, not behind us. While the economy in general may still seem tough, we feel that there are many positive factors affecting entrepreneurs today. Today’s creative disrupters will create new market opportunities and new groups of market leaders. We see that IT buyers are beginning to experiment with a range of new architectures and core technologies. Entrepreneurs can find and hire great people, and resources like real estate are plentiful. Business plans are more realistic and the best entrepreneurs are focusing, as they should, on true innovation and on creating sustainable long-term value.

Henry George, an American journalist, once said, “Whoever becomes imbued with a noble idea kindles a flame from which other torches are lit, and influences those with whom he may come in contact, be they few or many.” We sincerely hope that this information has provided a flame from which your torch was lit and can now be used to illuminate your journey to success.

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