Kelly Slater Wave Company Acquired By World Surf League


PHOTO: Bloomberg News

WSL Holdings, the parent company of the World Surf League (WSL), announced that it has acquired the Kelly Slater Wave Company (KSWC). Slater’s company created the “perfect wave” generating machine that has caused ripples across the surfing community. Slater caused a stir in the surfing industry with his secretive project to create wave machine to create what has been billed as best man made wave ever at a location at the San Joaquin valley.

This partnership and technology will allow for advancements in athlete training, access to surfing for people of all levels and increased fan engagement globally

According to WSL and KSWC, they will tap into the technology created by Slater to develop a network of “training centers” for surfers. Financial details of the acquisition were not disclosed. The two said they will use Slater’s wave technology, along with camera and sensors arrays, to provide immediate feedback for surfers to practice their skills.