Creators of Simple Green Cleaners
– Assignment was developing and launching new line of industrial cleaners leveraging Simple Green product
– New products included: Simple Green d disinfectant, All-Purpose Wipes, and Safety Towels
Consultant to CEO & Chairman on creation of EGBAR foundation for social cause marketing. EGBAR is an acronym for Everything’s Gonna Be All Right. The company contributes a percentage of its annual sales of Simple Green products to the EGBAR Foundation. The Foundation’s basic goals are to: educate children throughout the world about the importance of protecting the environment; create greater awareness of community environmental clean-up needs; challenge all segments of the community to be responsive to these needs; and raise funds to affect action on projects that address these needs.